MEET PAGE IMAGE 1.001-001Professional Bio

I am a marketing and communications executive with extensive experience accelerating revenue growth.   I have inspired teams to exceed challenging objectives and skillfully established business targets through a creative, well-structured and focused approach.  I have built a reputation with executive leadership and team members for introducing strategic solutions within tight budget and time guidelines and generating world-class results.

I am known as a strategically-focused leader and trusted coach with a passion for transforming performance.  My passion for business success is an outgrowth of my life’s personal passion for driving running teams to excellence and participating in endurance events.   I have always been passionate about helping other’s realize their true potential and make positive, lasting lifestyle changes.   In addition to my marketing and communications experience, I am a certified business coach through iPec, a certified Kundalini Yoga Teacher and a certified run coach. 

JoAnne’s Attributes


Key Areas of Focus

  • Strategic Marketing Plans
  • Brand Management
  • Brand Architecture
  • Communications
  • Business Coaching
  • Sales Team Training
  • Promotion & Campaign Management
  • Market Research & Analysis
  • Sales & Marketing Presentations
  • Website/Extranet/CMS Development & Management
  • Meetings, Trade shows and Events
  • Merchandising & Collateral
  • Incentive & Award Programs
  • Organizational Development
  • Managerial Leadership
  • Cross-Functional Collaboration & Communication
  • Product & Program Launches
  • Product Strategy
  • Spokesperson & Ambassador
  • Media Relations
  • Social Media
  • Budgets
  • CRM


The simplest solution can often be the best solution.  Often it’s the small changes that yield the biggest results.  In a world of limited resources, my work philosophy has been to keep it simple.  Even complex challenges can be broken down into achievable steps.  This is how “big ideas” can be realized.  Once I know the objective, I like to build a plan with the steps broken-out so it is easier for others to understand and execute.   Instead of one complex project, it becomes several “simpler” projects.  Hopefully, it even becomes easy.  I also like to keep the initial focus on the most critical elements that will yield the greatest impact.   For instance, when I was tasked with launching the Hisense brand in North America, I put the initial focus on a website and point-of-sale because those where the two primary places customers made purchase decisions.   Then, we were able to launch our communications campaign and many other marketing elements.  So, those complex strategies were really just a collection of simple tactics, that once accomplished collectively, achieved miraculous results.

Previous Agency Partners

Throughout my career, I have worked with some amazing teams, agencies and consultants.  The agencies I’ve worked with include the following:  IDEO, Pivot+Levy, Definition Branding and Marketing, Porter Novelli, Draft, Thunder Factory, Frankel, X! Promo, Media Works, Management Tools, Inc., Digitec, RCI, MUSE, McCann Erickson, Initiative Media, Nelson Gilmore, Loyaltyworks, NPD, MC2, Cameras and Crew, CMSI, Corporate Awards, In-A-Bind Assembly, Marketscape and many others.