Brand Management, Strategic Marketing, Communications

Consumer Products, Home Building, Recreational Vehicles, Franchise, Timeshare, In-Home Health Care 

Passionate results-focused leader and MBA with over 17 years experience driving long-term domestic and international market leadership and revenues for industry leading corporations. Creative marketing visionary adept at strategizing innovative campaigns and programs aligned with research-based consumer needs and market insights. Energetic team builder skilled at leading marketing organizations to execute both new product/program launches and ongoing campaigns with precision, excellence, and maintains a strong focus on results.

Brand Management · Brand Architecture · Sales/Marketing Communications · Sales Team Training · Promotion & Campaign Management · Market Research & Analysis · Strategic Marketing Plans · Sales Presentations · Web Site/Extranet Development · Events · Merchandising & Collateral · Incentive Programs · Organizational Development · Managerial Leadership · Cross-Functional Communication · Product/Program Launches · Product Strategy


 HISENSE INTERNATIONAL CO., LTD., Qingdao, China and Atlanta, Georgia, USA

The international subsidiary of Hisense Group.  Headquartered in Qingdao, China, Hisense is a world leading consumer electronics and appliances company with sales of $12 billion and an employee population of 30,000.

Director of Marketing / Marketing Head

Led international marketing and managed a team of 20 while working at the headquarter offices in Qingdao, China.

  • Oversaw marketing initiatives and budgets for each country to ensure consistent brand integrity and high ROI, contributing to a 59.53% increase in brand sales.
  • Led the creation and launch of the new brand architecture and marketing strategy across the globe.
  • Master of Ceremonies for the Global Conference that attracted customers from 33 different countries, increased brand credibility and generated new points of distribution internationally.
  • Tapped to head up marketing in North America and grew brand sales from $94 million to over $270 million in one year through the development and execution of a strategic marketing and communications plan.
  • Created and launched the marketing strategy to introduce the Hisense brand to North America.
  • Directed and hosted Hisense North America’s inaugural press tour to gain key media coverage and interest.
  • Launched and managed the company website,, and social media presence.

FOIST CONSULTING, Los Angeles, California

A marketing consulting agency guiding companies in strategic development and execution to fast track their success.

  • Created website for large storefront retail chain to overhaul the brand image.  Initial results showed over 3% of sales now coming from Internet orders due to a broader market appeal and improved functionality.
  • Developed marketing and communications to launch in-home health care franchise.
  • Produced Preferred Equity Offering PowerPoint presentation that generated targeted funds in excess of $500K.

SAP AMERICA, INC., Irvine, California

SAP is the world’s largest business software company.

  • As a contractor, managed the CRM system to deliver accurate assignments, records and forecasts. 
  • Improved the pipeline management process for real-time measurement and higher close-rates.

FLEETWOOD ENTERPRISES, INC., Riverside, California

Fortune 1000, $1.6B company and America’s leading producers of recreational vehicles and manufactured homes.

Director of Marketing / Marketing Head 

Structured and launched nationwide marketing, communications and training strategies to drive overall brand growth, consumer awareness and market share

  • Built Fleetwood into the most recognizable name in the industry with the successful orchestration of a complete overhaul of the corporate brand.
  • Achieved more than $141M in revenues through product promotions driving an additional 4,500 shipments.
  • Instituted an ongoing focus on seeking out and implementing industry and marketing best practices, reaching out to top industry suppliers, consumers, and field representatives as well as engaging internally with cross-functional teams to educate and advise big picture marketing vision and strategy.
  • Improved the consistency, accuracy, and timeliness of communicating marketing information to 5K nationwide retailers and the field sales force with the establishment of online marketing tools including a new extranet site.
  • Secured an incremental 2K, registered leads monthly and dramatically improved the “customer response time” metric with the launch of a new consumer Web site with back-end lead fulfillment and sales assignment tools.
  • Developed and launched business-to-business branding and communication strategy for the government, international and developer channels including a new website and proposal elements.
  • Capitalized on the national brand while promoting a vast line of more than 800 products.

Launch Director, Fleetwood Vacation Club 

Tapped to spearhead the marketing and communications strategy for the launch of a new corporate entity based on an innovative new industry concept. Directed the development and execution of all marketing, collateral, public relations, and communication strategies.

  • Achieved a successful nationwide launch through the execution of a highly targeted marketing strategy.
  • Developed and executed a comprehensive awareness-building and sales-driven marketing campaign.
  • Led consumer research efforts to identify and target key customers.
  • Working with IDEO and Draft, established the structure for consistent messaging and dominant brand presence at the retail level with the development of a marketing planner, an interactive selling presentation and graphic branding elements.

Marketing Manager

Directed all national marketing programs encompassing promotions, advertising, media, public relations, consumer research, training, event marketing, and merchandising materials. Collaborated closely with the field sales team, retailers, and channel distributors as well as customer call centers to ensure the streamlined, consistent operation and delivery of the big-picture marketing plan.

  • Achieved $94M in incremental revenues through successful product promotions while simultaneously cutting costs more than $800K through strategic contract re-negotiations, consolidations, and efficiency building.
  • Drove $1.9M in incremental revenues with the conception of a partnership and print campaign with the AARP.
  • Expanded brand reach and exposure with the initiation of a home buying program partnership with Sam’s Club.

National Brand Manager 

Led the corporate brand’s strategic direction, managing the development and execution of nationwide marketing and communications strategies to consistently promote product/brand interest and awareness within target market segments. Headed cross-functional product development teams through the product life cycle, from conception and research through launch and maintenance, instilling a customer-focused approach to product design.

  • Drove a $117M revenue stream, leading the product development team through the creation and launch of what became the nation’s number-one selling product.

CAREER NOTE: Additional roles include Events and Promotions Manager.  Details available upon request.



Master of Business Administration in Management

University of Redlands, Redlands, California

Bachelor of Arts in Business Administration (Marketing & Economics)

California State University, San Bernardino, California