Working with our agency of record, Draft, we designed merchandising material, which included a Banner, Poster, Ceiling Dangler, Table Tent, Standee and Brochure with DVD for our franchisees to place throughout their interior and exterior sales area to introduce Fleetwood Vacation Club to their store traffic. Each creative execution was an extension of the Fleetwood Vacation Club brand.  It was designed with aspirational imagery and strong headlines to clearly differentiate Fleetwood Vacation Club from other RV and vacation products.