Sell Sheets / Spec Sheets

Challenge 

Retail buyers require sell sheets (spec sheets) on every product they consider purchasing.  Often, the sell sheet is the buyer’s first impression of a product.  The current sell sheets were based on an old OEM model and did not help sell the products or the brand.  Our sales teams were in desperate need of new sell sheets.  The designs needed to be clean, professional and illustrate to buyers that we were serious about our strategy to become a top tier brand.

Process

Met with design, engineering and sales teams to obtain sell sheet requirements.  Studied best practices of competitive tier-one and tier-two brands.

Solution

Had new sell sheet templates designed that reflected our new brand architecture, had the feel of a tier-one brand, were easy to update and communicated the required information.