Three Wishes Sweepstakes

Program Description

Granting Three Wishes.  During the promotional time period:  Home shoppers/buyers could enter to win one of two new Entertainer® Homes being given-away;  Homebuyers received a great deal on an amenities package they’ve always wished for when they bought select Fleetwood homes; and Fleetwood Homes and Fleetwood retailers were helping to grant wishes of children with life threatening illnesses through donations to the Make-A-Wish Foundation®.

Strategic Platform

Only Fleetwood was giving customers a chance to win an “Entertainer® Home,” get the upgrade package of their dreams and help make a child’s dream come true.

Benefits to Stakeholders

Retailer Salesperson – Increased commissions, chance to win computer & participate in worthwhile cause.

Retailers – Improved image, increased traffic & sales, reason to advertise & promote, event marketing & increased exposure.

Fleetwood Homes – increased sales, improved image, gain exposure & increase public interest.

Make-A-Wish Foundation® of America – Increased funding, ability to grant more wishes & increased exposure.

Objectives & Goals

Sell 500 incremental units (Achieved); Raise a minimum of $25,000 for the Make-A-Wish Foundation® of America (Achieved); Tie Fleetwood Homes and retailers to a good cause; Provide Fleetwood retailers a fall marketing tool.

“Wish Option Package” Introduction

Package based on homeowner study and included:  stainless steel appliances, flip-down TV, ceiling fan in living room, upgraded carpet and Whirlpool tub.