Overview

Among the many programs designed to capture the interest of prospective Fleetwood Vacation Club members, the website was designed to play an important roll in lead generation.  Site content was developed to contribute to the understanding of the program, create a compelling case for motor coach vacation ownership, and to create leads.

Print and electronic media were to be placed to drive prospects to the site. Resulting traffic would generate DVD requests, and subscriptions for Club updates. Customer contact programs utilizing these leads would drive prospects to the Franchise locations.